Our Story

The story of PIRGROUP resembles the story of a growing tree, as it has a deep and symbolic meaning for all of us at PIRGROUP: it is cherishing the roots, appreciating the change, and nurturing the growth.


Our Roots

It all began with a seed, with a dream – of Isamar van Hilten who started Partners in Relocation in The Netherlands in 1997.
1998 - 2007

Our Growth Story

She slowly but surely took good care of the seed, watering it and giving it a lot of love and attention. The seed was containing the main ingredients; the core services of Partners in Relocation – classic immigration and relocation services in the Netherlands.

Throughout the years we have added more to the core services, such as 30% tax ruling done in-house and many more: tenancy management, payroll services, special expat services, trainings and workshops, etc.

The company grew not only in size and service delivery in The Netherlands, but it started growing internationally as well, with the establishment of an office in Riga, Latvia. The office in Riga was created to expressly service the Baltic States, Central & Eastern European markets in classic relocation, immigration and culture shock workshops. This was the moment when Partners in Relocation became Partners in Relocation Group, PIRGROUP.
1998 - 2007
2007 - 2019

Growth and Recognition

In that period PIRGROUP grew a lot both in in-house service delivery, as well as destinations covered.

This period of time marks also the following proud moments:

  • EuRA Global Quality Seal certification obtained for the first time.
  • Cartus Platinum Award in 2012
  • Crown Partnership Award in 2016
  • Crown Partnership Award in 2019 for being "Intelligently Ambitious"

In 2016 PIRGROUP started working on its first Sustainability initiatives as well. Read more.

2007 - 2019

Milestones in Our Journey

The year 2020 – a year no one will forget, a year of shift in gears, movement of tides and change of direction. For PIRGROUP and its growing tree, this cannot be more than true – 2020 has really been a year of changes:

  1. In early January, PIRGROUP acquired Personal Relocation B.V. – one of the first relocation companies in The Netherlands, famous for its personal approach and creative solutions. Read more.
  2. Followed by the next big change for PIRGROUP in June 2020, when PIRGROUP welcomed back Iveta Berkolde as a Managing Partner of PIRGROUP Latvia, responsible for the Baltic, CEE and CIS countries. Read more.
  3. Last but not least, in June 2020, Miranda de Keijzer and Ina Zhekova became the new owners of PIRGROUP The Netherlands. Both ladies knew that plans do not always work out, especially looking at 2020 – however, they looked positively at the future and counted on their amazing team. They saw and still see the team as the driving force, and they are sure that an excellent service delivery starts with a motivated and devoted team. Read more.

The combined knowledge, experience, and expertise of PIRGROUP and Personal Relocation, Iveta Berkolde’s return, Isamar van Hilten’s legacy, together with PIRGROUP’s enthusiastic team, Miranda’s eagerness and Ina’s devotion helped shape PIRGROUP into the business it is today.

The core values of the company are well preserved, while the forward-thinking culture is encouraged, and innovation is combined with tradition (just like an ever changing tree, that keep its roots well grounded but keeps on changing the colours of its leaves)!

2021 - 2023

Nurturing Growth and Innovation

This period marked the years in which PIRGROUP appreciated the change and nurtured its growth both in The Netherlands and Latvia:

  • New owners and new management teams were introduced
  • Renata Vera has become a valuable addition to the Management Team in The Netherlands, contributing to the development of new working methodologies and the formation of teams at PIRGROUP The Netherlands
  • In-house (field) consultants were hired to support and accompany the international professionals in the field
  • Onboarding guides including employee journey and buddy programme were implemented
  • Dedicated Teams were formed for all our clients
  • A new way of working looking at the Intensity of files was introduced – to ensure both the balance in the workload for our team members, but also to give enough space and time for our consultants to focus on what they are good at – coaching and guiding our clients
  • The Planning team was formed within PIRGROUP to separate the tasks of planning appointments from the consulting/ coaching tasks which our back office team has
  • PIRGROUP developed its own in-house tracking system for internal use
  • PIRGROUP also introduced an application that supports the immigration and relocation process for external use – to enhance the experience of the relocating employees and to better communicate and collaborate with them, while providing HR with full visibility of every step of the process. Read more.
2021 - 2023
2024 onward

Reaching New Heights

We stay grounded, but the colours of our leaves keep on transforming as a response to the dynamic environment and we keep on trying to reach the sky via:

  • Holistic approach
  • Strong leadership
  • Diversity appreciation within the team
  • Hybrid way of working
  • Excellence in service delivery
  • Adjusted services to remain relevant
  • Coaching rather than only consulting/ assisting
  • Educated clients & Educated teams

Last but not least, one of the most important parts of the “growing tree” is to keep planting the new seeds and grow even more trees! PIRGROUP is supporting continuously more than 10 charity causes which are chosen by our own employees.

Besides those initiatives, in 2023 we have joined an industry initiative - “Relocate the Profit!” - for each invoice we send, we donate 1euro to the charity. The charity that Relocate the Profit currently is donating to is Livingstone Tanzania Trust. If you want to know more about our Mission to Pay it forward, please Read More.

2024 onward
To plant a tree is to believe in tomorrow! 
Remember your roots
Stay tall and proud
Soak up the sun
Drink plenty of water
Affirm life`s magic
Be graceful in the wind
Stand tall after a storm
Feel refreshed after it rains
And keep on growing!